Flowerkist approached us to help them launch their game-changing line of luxury, CBD infused cosmetics. Our discovery phase consisted of three separate in-person meetings which helped us define brand attributes, brand goals and user personas. Our challenge was to elevate the presentation of the product line in a way that would supercede any CBD stigma while appealing to woman in a specific demographic.
Our design solutions gave special attention to the packaging itself with an elegant minimal aesthetic with gold highlights on the outside. The interior featured hand-painted patterns with vibrant colors to represent a youthful spirit at any age.