hewlett packard laser jet

OBJECTIVE

After releasing their newest printer models (PageWide Enterprise MFP and Color JetSet), HP was seeking a streamlined video that would showcase the products’ professional color value, maximum uptime and strong security. Cubic Orange conducted art direction in collaboration with PIA Agency, a Creative Drive company, by creating a premium look through stylized CG lighting and custom type animation.

COLORS

hewlett packard colors

TYPOGRAPHY

hewlett packard typography

PRODUCT FRAMES

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VIDEO