OBJECTIVE:

MATTE Agency from NYC brought us to their team to help produce a series of Snapchat Ads to tout Dos Equis sponsorship for the College Football Playoff. Art Direction was conduced by MATTE and Cubic Orange created design & animation.

CHALLENGE & SOLUTION:

By implementing stop motion, we actively use Dos Equis can as well as ‘The Most Interesting Man’ to bring the College Football experience to its prime. This includes a variety of peripheral football watching, including tailgating and fanatic celebrations where we can see an imaginative and weird display of the MIM’s world come to life by capturing the viewer’s attention within seconds.

STYLE FRAMES:

SNAPCHAT GIFS:

PRODUCT VIDEOS: